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Business Card Design 

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Program:

Location:

Year:

Collaborator:

Graphic Design

Kyoto, Japan

2023
Your own_.

This design was created to embody the spirit of the brand founder—someone with a deep passion for lingerie and a strong belief in women’s empowerment. Your own. is an online lingerie shop that carries a powerful message:
“We want all Japanese women to embrace and love themselves just as they are.”

 

The concept behind the business card was to visually express the idea of freedom—freedom in how you dress, how you act, and how you express yourself.

The outlines of the female figure on both sides of the card were intentionally drawn with soft, wobbly lines, reflecting the ever-changing nature of our bodies. It’s a gentle reminder that change is not only natural, but also beautiful. The hairstyle was deliberately left out, symbolizing how personal style—like our bodies—is fluid and ever-evolving.

 

On the back, a set of lingerie pieces floats freely through the air. This represents the playful, joyful act of choosing lingerie for yourself, and the quiet strength that comes from wearing something that makes you feel confident and empowered.

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